Digital Marketing

Potential buyers are probing Yahoo’s ad tech assets  

Sources claim investment banks are attempting to trigger a sale of its DSP amid ...

AI Costs Drop 280x In 18 Months: What This Means For Ma...

AI costs have dropped 280x in 18 months, making advanced tools more accessible t...

Brands and retailers are driving engagement with hyper-...

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive ret...

Google Confirms Discover Coming To Desktop Search via @...

Google Discover is coming to desktop search. Learn why it's becoming a top traff...

Daily Search Forum Recap: April 9, 2025

Here is a recap of what happened in the search forums today...

How data connectivity helped Windstar Cruises optimize ...

Brittany Blackford, director of growth partnerships, buy-side, Experian For trav...

Google Knowledge Panel AI Overview With Reference Links

Google has been using AI to write parts of the knowledge panels for some time no...

Google Business Profiles Performance Messaging Clicks R...

Google seems to be rolling out a new metric in the Google Business Profiles perf...

Google Business Profiles API Showing Driving Request Fo...

I am hearing reports that Google is showing driving direction request data on th...

Google Discover Coming To Desktop After Years Of Testing

We've seen Google test showing Google Discover on the desktop home page for year...

Why Search Marketing & Branding Need Each Other via @se...

Search marketing and brand strategy don't typically get deeply integrated. Yet, ...

Former Substack creators say they’re earning more on ne...

Former Substack writers who exited the platform in early 2024 are making more mo...

NBA team the Atlanta Hawks bet on creators to boost adv...

Hawks executives said they are pleased with the results of the initiative so far...

Future of TV Briefing: Trump’s tariffs are making flexi...

This week’s Future of TV Briefing looks at how the mounting economic uncertainty...

IPG’s latest appointment confirms AI chiefs are the lat...

The holdco has appointed a global head of AI commerce as it looks to stay compet...

Mythbuster: Top 10 platform creator fund fallacies debu...

While creator funds appear shiny and new again, Digiday busts the most persisten...

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