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Media Buying Briefing: What’s going on with the holding companies in India?
All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters' association. What's unclear is what Indian authorities are looking for.
Something is amiss in India, when it comes to the media agency landscape.
By now you’ve most likely heard of mid-March raids by the Competition Commission of India’s on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM, Interpublic, Omnicom, Publicis, Dentsu and Havas across Mumbai and Delhi.
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