Advertising

Your Agency Just Sold To Private Equity. Now What?

Interpublic Group (IPG)'s sale last week of R/GA to private equity (PE) firm Tru...

Flau’jae Johnson and Experian Double Team Consumer Debt...

Flau'jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business m...

Former AMV senior creative sues over Mars ad claims

Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency...

Danielle Barwick of sports agency Fuse picks her Desert...

Sport & Entertainment partnerships that are changing the game in advertising. Th...

Publicis challenges WPP’s OpenX for Coca-Cola media

WPP is defending the North American media part of its flagship $4bn exclusive ma...

Clean Creatives warns shareholders of fossil fuel risks...

Campaign group is urging shareholders to demand greater transparency on fossil f...

Agencies on the Agenda: Wonderhood, Group M and R/GA

Campaign showcases the three agencies on its radar from the past week.

What To Expect From Trump’s New FTC Chair

There are many predictions of what the Federal Trade Commission’s priorities wil...

Decoding Curated Deals: How Standardized Reporting Can ...

Curation is the latest buzzword in programmatic advertising, but the concept is ...

Is JBP The New SPO?; Cloudy With A Chance Of Tariffs

What exactly are joint business partnerships? Plus, AI chatbot responses may be ...

Coca-Cola media biz contract lies between Publicis and WPP

Incumbent WPP first won the business in 2021, forming a bespoke unit called WPP ...

Longer pre-film ads ‘wasting time’ of frustrated cinema...

In past decade, pre-film reels have extended to about 25 minutes for ads and tra...

Pre-cinema ads getting longer and ‘wasting time’ of fru...

In past decade, pre-film reels have extended to about 25 minutes for ads and tra...

Paramount Global Seeks to Dismiss Donald Trump’s $20 Bi...

CBS News' parent company, Paramount Global, has filed a pair of motions seeking ...

Ticker: Trey Yingst Honored at 1st Amendment Awards, Sa...

Top of the Ticker: Fox News chief foreign correspondent Trey Yingst was honored ...

Hulu Turned Food Trucks and Comedy Shows Into Ads to Pr...

Hulu is a bringing a taste of Pakistani American culture and comedy to audiences...

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