.jpg)
.png)
![How Marketers Are Using AI for Writing [Survey]](https://www.growandconvert.com/wp-content/uploads/2025/03/ai-for-writing-1024x682.jpg)
![10 Top Converting Landing Pages That Boost Your ROI [With Examples] via @sejournal, @unbounce](https://www.searchenginejournal.com/wp-content/uploads/2025/03/featured-687.png)
![What Is Enterprise SEO? [+ Challenges & Tips for Success]](https://static.semrush.com/blog/uploads/media/29/ef/29ef2788bc32231bdd7879bb713fcfbf/55ae9c9b1332eff127afbd346283a288/enterprise-seo-sm.png)
![Average engagement rates for 12 industries [January 2025]](https://blog.hootsuite.com/wp-content/uploads/2024/09/Average-engagement-rate-media-benchmarks-Q4-2024-data-tips-time-to-post-on-social-media-Q3-2024-data.png)
![The Usability Testing Playbook [Expert Tips & Sample Questions]](https://www.hubspot.com/hubfs/usability-testing-1-20250305-3357250.webp)
Publicis challenges WPP’s OpenX for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP’s bespoke Coke agency OpenX in 2021. North American media is worth about $800m. OpenX pulls in resources from various parts of WPP, latterly a team from Grey with … The post Publicis challenges WPP’s OpenX for Coca-Cola media first appeared on More About Advertising.
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP’s bespoke Coke agency OpenX in 2021. North American media is worth about $800m. OpenX pulls in resources from various parts of WPP, latterly a team from Grey with …
The post Publicis challenges WPP’s OpenX for Coca-Cola media first appeared on More About Advertising.
