Adweek

5 Brands That Showed Up During Kendrick Lamar’s Super B...

Kendrick Lamar made history on Sunday (Feb. 9) as the first solo hip-hop artist ...

Creative React: OpenAI’s Super Bowl Ad Dumbs Down AI fo...

OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatG...

Scientology Returns to the Super Bowl With its 13th Reg...

For the 13th year in a row, the Church of Scientology bought a regional Super Bo...

These Brands Spent the Most Money on Super Bowl Ads

At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And...

Super Bowl Instant Replay: Skechers Banked On a Kansas ...

THE AD: Kansas City Chiefs head coach Andy Reid partnered with Skechers for "Sid...

Creatives React: Hims & Hers’ Super Bowl Ad Goes for th...

Hims & Hers didn't hold back in its debut Super Bowl ad. In an effort to market ...

Super Bowl Instant Replay: Dove’s Work to Keep Girls on...

THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 a...

Tubi Extends Super Bowl Spots From E.l.f., Nerds, and P...

Tubi is making movie magic for brands. During the Super Bowl, Fox's ad-supported...

Pfizer’s Super Bowl 59 Ad Met With a Negative Reaction ...

Pfizer's 2025 Big Game ad, which aired in the first quarter, features a young bo...

What Did Taylor Swift Wear at the Super Bowl? What She ...

Some of the biggest celebrities in the world add to their vast fortunes by forgi...

Super Bowl Instant Replay: Poppi Taps Influencers to Ea...

THE AD: Poppi has tapped creators including Alix Earle, Jake Shane, and Rob Raus...

The Best Super Bowl Ads of 2025

It was a big, broad, bro-y comedy year in Super Bowl commercials, and if you wer...

NBC Sports Eyes Ad Revenue Boost From Airing Super Bowl...

NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the...

Super Bowl Instant Replay: Fetch’s Super Bowl Ad Is an ...

THE AD: Rewards app Fetch is running a Super Bowl ad attached to a $1.2 million ...

Salesforce’s Super Bowl 59 Ad Sees Matthew McConaughey ...

Salesforce has unveiled its Super Bowl 59 ad, the latest installment in its "Age...

Creatives React: Can Two Comedians Compete with Totino’...

At a time when the country is deeply and evenly split along political lines, it'...

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