20 social media manager interview questions (+ sample answers)

Use this interview prep guide to ace your next interview and land your dream social media manager job. You got this! The post 20 social media manager interview questions (+ sample answers) appeared first on Social Media Marketing & Management Dashboard.

May 23, 2025 - 15:50

20 social media manager interview questions (+ sample answers)

Getting ready for a social media manager interview?

You’ve polished your resume, clicked “Apply,” and landed the interview. Congrats! Now, it’s time to prep for the real challenge. A social media manager interview isn’t just about talking through your experience. It’s about showing your know-how and proving you’re the right fit for the role.

This guide covers the most common social media manager interview questions and answers, so you can walk in ready to impress.

We’ll go beyond the job description, break down what hiring managers are actually looking for, and help you craft responses that feel confident, clear, and natural.

Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions. You got this!

Common social media manager interview questions

Wondering what types of social media manager interview questions you might come across? Here’s a list of some of the most common, plus tips on how to answer them.

1. What do you think makes a great social media manager?

Why they ask: The hiring team wants to know if you see the bigger picture. Posting memes and hashtags is easy, but driving meaningful results takes more. They’re looking for someone who can connect content to business objectives and help the brand grow.

Sample answer: “A great social media manager doesn’t just post to post. You’ve got to create content that’s fun, engaging, and useful to your audience, but also make sure it’s tied back to real goals like growing followers, getting clicks, or helping sales. The best social content feels effortless, but there’s always strategy (and strong communication skills) behind it.”