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Why the WTA Rebrand Put Women’s Tennis Players at Center Court
The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association...
The WTA realizes that a brand isn't just a logo, font, or signature color; It's the people behind all of those elements. After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association...
