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The role of public relations in transforming B2B e-commerce—and 3 phases to making it work
B2B buyers now spend only 17% of their purchase journey talking to suppliers. That’s right—the days of lengthy in-person meetings and handshake deals are giving way to something entirely different. The digital revolution isn’t just changing how we shop for shoes or groceries—it’s transforming how businesses buy from other businesses. But let’s be real for […] The post The role of public relations in transforming B2B e-commerce—and 3 phases to making it work first appeared on Agility PR Solutions.
B2B buyers now spend only 17% of their purchase journey talking to suppliers. That’s right—the days of lengthy in-person meetings and handshake deals are giving way to something entirely different. The digital revolution isn’t just changing how we shop for shoes or groceries—it’s transforming how businesses buy from other businesses. But let’s be real for […]
The post The role of public relations in transforming B2B e-commerce—and 3 phases to making it work first appeared on Agility PR Solutions.
