The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with...

Feb 28, 2025 - 19:24
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The Oscars Are the Super Bowl For Brands Targeting Women
Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with...