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The Most Engaging Super Bowl Ads, According to EDO
WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to score every national Super Bowl ad based on the online engagements for the advertised brand or product that happen immediately after the ad airs. These engagements include consumer behaviors like online search activity and brand website visits. The EI scores the...
WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to score every national Super Bowl ad based on the online engagements for the advertised brand or product that happen immediately after the ad airs. These engagements include consumer behaviors like online search activity and brand website visits. The EI scores the...
