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How Google Slipped Without IPs; The Constitutional Right To Ad Dollars
Nobody’s Property, Everybody’s IP Last December, Google reversed a long-held policy forbidding IP addresses for ad targeting. The no-IP stance was awkward for Google. The company was trying to get ahead of what many saw as the inevitable end of IP addresses for targeting. Plus, Google’s under constant scrutiny, and IP addresses can be tied […] The post How Google Slipped Without IPs; The Constitutional Right To Ad Dollars appeared first on AdExchanger.
Nobody’s Property, Everybody’s IP Last December, Google reversed a long-held policy forbidding IP addresses for ad targeting. The no-IP stance was awkward for Google. The company was trying to get ahead of what many saw as the inevitable end of IP addresses for targeting. Plus, Google’s under constant scrutiny, and IP addresses can be tied […]
The post How Google Slipped Without IPs; The Constitutional Right To Ad Dollars appeared first on AdExchanger.
