Stormzy and beyond: are we asking too much of ‘authentic’ celebrity partnerships?

As brands come under increased scrutiny for the celebrities and influencers they choose to work with, PR professionals debate how achievable a true alignment of values really is.

Feb 26, 2025 - 16:35
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Stormzy and beyond: are we asking too much of ‘authentic’ celebrity partnerships?
As brands come under increased scrutiny for the celebrities and influencers they choose to work with, PR professionals debate how achievable a true alignment of values really is.