Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’

Bank has been rethinking its €1bn-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

Feb 17, 2025 - 07:05
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Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’
Bank has been rethinking its €1bn-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.