Rising ad spend fuels rapid growth of Amazon’s DSP

Amazon may not be the go-to for programmatic ad buys. But with each passing quarter, that assumption is looking shakier. 

Just look at its latest earnings: $17.3 billion in ad revenue, a 17% jump from the same period last year. Driving that growth is the Amazon Demand-Side Platform (DSP), which lets advertisers tap into its rich data to buy ads both within its walled garden and beyond. 

While that premise isn’t new — it’s been pitched as a full-scale programmatic solution for years. But a steady stream of updates, partnerships and strategic moves has made it more compelling than ever. 

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