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AMV shows sure touch for Unilever’s all-over Sure
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now … The post AMV shows sure touch for Unilever’s all-over Sure first appeared on More About Advertising.
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now …
The post AMV shows sure touch for Unilever’s all-over Sure first appeared on More About Advertising.
