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PubMatic Weighs In On The Debate Around Curation Fees
Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatic’s past few quarters were marred by downward revisions to its revenue guidance – resulting in its stock price hitting a 12-month low after it […] The post PubMatic Weighs In On The Debate Around Curation Fees appeared first on AdExchanger.
Could curation tech help SSPs stand out from an increasingly commoditized crowd? PubMatic feels well positioned to win as curation mania takes over programmatic, CEO Rajeev Goel told AdExchanger. Although PubMatic’s past few quarters were marred by downward revisions to its revenue guidance – resulting in its stock price hitting a 12-month low after it […]
The post PubMatic Weighs In On The Debate Around Curation Fees appeared first on AdExchanger.
