Posts

Dentsu’s iProspect Wins Media AOR for Dollar Gene...

The agency will oversee the retailer's own paid media plus its ad business.

McCann Wins Hefty and Reynolds Ad Business

McCann has won the Hefty and Reynolds Consumer Products business.

Wren stays on at Omnicom to oversee IPG merger – at $1 ...

Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a ye...

Campaign Best Places to Work 2025: Top five large compa...

Campaign reveals the category ranking of large companies with 150-plus UK employ...

Costa Coffee launches brand platform with story of daug...

The campaign was created by WPP Open X, led by VML UK.

All brands need is 1.5 seconds of your time, says VCCP

When we’re all swiping, scrolling and skipping, attention becomes a critical com...

Books on BookTok: creating lifelong readers

In the wake of HarperCollins and the National Literacy Trust’s new initiative to...

Independent Bookshop Week 2025 on track to be 'biggest ...

Independent Bookshop Week 2025 looks set to be the biggest yet, with 739 indepen...

MAA Ad of the Week: Hawaiian Tropic ‘Tana Sutra’ by BB...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one w...

Three UK spot shows rewards giving people a heavenly glow

The work was created by Wonderhood Studios and directed by Marie Shuller.

Enhancing PR workflows: The evolving role of technology...

Public relations is changing more quickly than ever in the rapidly changing comm...

Government's rejection of AI bill amendment 'unjust', s...

Ministers have blocked an amendment to a controversial AI bill that would requir...

The intersection of PR and SEO: Why reseller programs a...

The lines between public relations and search engine optimization (SEO) have now...

The lines between public relations and search engine optimization (SEO) have now...

Lifestyle PR done right: How Bumble and Outdoor Voices ...

In a world where consumers are more discerning than ever, small lifestyle brands...

Comic: Sphere Of Influence

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

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