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The agency will oversee the retailer's own paid media plus its ad business.
McCann has won the Hefty and Reynolds Consumer Products business.
Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a ye...
Campaign reveals the category ranking of large companies with 150-plus UK employ...
The campaign was created by WPP Open X, led by VML UK.
When we’re all swiping, scrolling and skipping, attention becomes a critical com...
In the wake of HarperCollins and the National Literacy Trust’s new initiative to...
Independent Bookshop Week 2025 looks set to be the biggest yet, with 739 indepen...
A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one w...
The work was created by Wonderhood Studios and directed by Marie Shuller.
Public relations is changing more quickly than ever in the rapidly changing comm...
Ministers have blocked an amendment to a controversial AI bill that would requir...
The lines between public relations and search engine optimization (SEO) have now...
In a world where consumers are more discerning than ever, small lifestyle brands...
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...