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All brands need is 1.5 seconds of your time, says VCCP
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for marketers: you don’t actually need people to stop and stare at your ad, because just 1.5 seconds of attention will do the job, as long as you have a distinctive brand asset in the mix. … The post All brands need is 1.5 seconds of your time, says VCCP first appeared on More About Advertising.
When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for marketers: you don’t actually need people to stop and stare at your ad, because just 1.5 seconds of attention will do the job, as long as you have a distinctive brand asset in the mix. …
The post All brands need is 1.5 seconds of your time, says VCCP first appeared on More About Advertising.
