Posts

Earned Media Among Corporate Silence and Fragmented Bub...

In this article, Gini Dietrich details how the landscape of earned media is evol...

Charge What You’re Worth: 9 Steps to Create Solutions-B...

In this article, Gini Dietrich details a 9-step process that allows you to incor...

5 Questions to Ask During a Communications Post-Mortem

Communicators spend a great deal of time on the front end of an important projec...

The Struggles We All Have With the PESO Model©

The PESO Model© is a total no-brainer for 2024 and beyond PR, but that doesn’t m...

How to Convince an SME to Back E-E-A-T

Victor Ijidola shows how to collaborate with a subject matter expert and use the...

How to Use Anti-Fragile Tactics to Predict the Future

Gini Dietrich says if you want to enhance your ability to predict the future, yo...

Women-Owned Agencies and Solopreneurs Are the Future

Burnout, harassment, and fewer opportunities are some reasons women leave tradit...

When Your Client Wants to Replace You with Generative AI

AI can analyze data, but it can't network over coffee. Gini Dietrich describes h...

Embracing Humor and Building Trust Through a Crisis 

Sometimes the most effective strategy to turn a crisis on its head is to embrace...

The Future of Search: A Content Knowledge Graph and AI

Keywords are out, content knowledge graphs are in. Find out why in Gini Dietrich...

Quickly Turn Your Media Pitch Into a Podcast Success

How can you turn an effective media pitch into one that grabs a podcast host's a...

A Game-Changing Approach to SME-Driven Content Creation

Want to scale your expert-driven content? Gini Dietrich has a tool recommendatio...

How to Use NotebookLM In Your Communications Planning

Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussion...

How AI In PR Is Revolutionizing How You Work

What would you do with two extra days a week? That's the potential time-saving o...

The Business of Social Mission

Meg Crumbine says a big brand cannot do business without a social mission. She s...

How Comms Pros Can Counter Misinformation

Misinformation spreads at lightning speed, but with preparation and the right to...

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