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Earned Media Among Corporate Silence and Fragmented Bubbles
In this article, Gini Dietrich details how the landscape of earned media is evolving among the rise of corporate silence, the fragmentation of media audiences, and the importance of integrating various media channels using the PESO Model© to build strong, credible brands. The post Earned Media Among Corporate Silence and Fragmented Bubbles first appeared on Spin Sucks.
In this article, Gini Dietrich details how the landscape of earned media is evolving among the rise of corporate silence, the fragmentation of media audiences, and the importance of integrating various media channels using the PESO Model© to build strong, credible brands.
The post Earned Media Among Corporate Silence and Fragmented Bubbles first appeared on Spin Sucks.
