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A Communicator’s Guide to Navigating Weaponized Informa...

Learn the differences between misinformation, disinformation, and malinformation...

Unleashing Business-Strengthening Superpowers During To...

Whether it’s a pandemic or an economic downturn, Roger Darnell says you can stil...

Critical Skills Shared by Great Leaders and PR Professi...

What do great leaders and great PR professionals have in common? Ken Jacobs brea...

Introducing the PESO Model Certified Guide© Program

Discover the new PESO Model Certified Guide© program, tailored for solopreneurs ...

Using Our PR Powers for Good

There is a reason PR people have a bad reputation: Hollywood loves to glamorize ...

4 Considerations for Crisis Management

Few companies will avoid experiencing a crisis at some point. Thomas Mustac walk...

How the Social Media News Anchor Is Redefining Journalism

Explore the transformative role of the social media news anchor in today's journ...

How to Use AI In Public Relations to Amplify Your Strategy

Discover the power of AI in public relations. Whitney Deterding shares how to an...

What the PESO Model Certification© Means For Students a...

We aim to ensure every comms and marketing professional—from newly graduated stu...

How AI is Shaping the Future of Communications

There’s no need to be overwhelmed by AI. Gini Dietrich describes how it can tran...

How to Create ChatGPT Prompts for Public Relations

Whitney Deterding shows how to use ChatGPT prompts in public relations to manage...

Celebrating 300 Episodes of the Spin Sucks Podcast

Celebrate a Huge Milestone with Us! Our 300th episode of the Spin Sucks podcast ...

Maximize Your Writing Productivity With AI Tools

In the world of communications, how you say something matters. Sa Bal explores h...

The Future of the PR Industry In an AI World

Explore the future of PR in a world where AI will do creative things almost more...

Supercharging AI Tools for Your Day-to-Day Comms Work

In this article, Gini Dietrich shows you how to enhance AI output and boost prod...

Why Every Entrepreneur Needs Media Training

Media interviews boost brand awareness in a way marketing can’t achieve. Ryan Ba...

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