Posts

Mascot embrace, celeb overload and metatextual advertis...

Marketers and agency creatives predict the major trends for this year’s crop of ...

With TikTok in limbo, YouTube Shorts cashes in

Google says that ad revenue from Shorts — YouTube’s answer to TikTok — is quickl...

Roblox earnings: Why the platform paid out $280 million...

Content creators in Roblox, which the company often refers to as “developers,” a...

Media Briefing: Some podcast execs are not won over by ...

Some podcast execs expanding their video production efforts aren't won over by S...

Fox’s final offer to advertisers: $500K for a :15 ad du...

With the Big Game just days away, streaming service Tubi has been shopping last-...

IPG CEO caught Omnicom CEO ‘with his trousers down’: S4...

Ever since the deal was announced, he’s been relentless in picking it apart, rep...

Snap pursues SMBs with its latest AI-powered tool

It took a while but Snap is following in the footsteps of Google, Facebook and t...

Amazon, Google and verification vendors among ad tech c...

DoubleVerify, Integral Ad Science, and trade orgs are subjects of open letters a...

Here are the cases for and against an $8 million Super ...

Big Game ad spots come with a high price tag. But in an increasingly fragmented ...

Stella Artois introduces Beckham’s long lost twin: Matt...

According to market research company MarketCast and Ad Age, Super Bowl ads have ...

Omnicom chief outlines cost savings as merger with IPG ...

Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pr...

Keoghan cracks Super Bowl for Squarespace

A dollop of Oirish usually plays well in the US and emerald islander of the mome...

Starbucks and Netflix show quality can bob to the surface

Interesting that when you’re trying to turn round an ocean liner of the company ...

Lay’s plays Super Bowl farming card

Lay’s is owned by the mighty Pepsico although one doubts that all three minutes ...

CCO Atkin quits merger-bound McCann after four months

Changes are coming thick and fast to London’s adland. Now recently-appointed McC...

MAA Ad of the Week: Clydesdale junior from FCB New York

Some good ads around this week including some early release Super Bowl spots (Su...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.