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WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read’s presence you get a live demonstration of its Open’s AI capabilities, not … The post WPP: Is AI really a strategy? first appeared on More About Advertising.
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read’s presence you get a live demonstration of its Open’s AI capabilities, not …
The post WPP: Is AI really a strategy? first appeared on More About Advertising.
