Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing

Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.

Apr 7, 2025 - 12:03
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Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.