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Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Some podcast execs expanding their video production efforts aren't won over by Spotify’s push into video podcasts yet, due in part to growth they're seeing on YouTube.
This week’s Media Briefing looks at why podcast organizations and publishers that are doing more video podcast production are primarily focused on YouTube.
- Podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video yet, and are focusing their video podcast distribution on YouTube.
- BuzzFeed mulls building its own social media platform, Los Angeles Times offers buyouts, and more.
YouTube reigns supreme for video podcast efforts
Despite Spotify’s investment in developing more video features for podcasts, YouTube still reigns supreme when it comes to where podcast execs are focusing their video efforts, four execs told Digiday.
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