Posts

The 50 Best AI Prompts For Public Relations Professionals

Boost your PR campaigns with these AI prompts optimized specifically for public ...

The Two-Question Test for CEOs Considering Political St...

Before you hit send: critical considerations for CEOs contemplating political st...

The Effect of Generative Search On Video Marketing

The Google Search Generative Experience (SGE) is here and changing how content i...

What B2B Startups Get Wrong About Marketing

Meg Crumbine looks at where B2B startup marketing often goes wrong and how the P...

Navigating the New Frontier of AI In Public Relations

Ethical AI in PR starts with proper data training. Gini Dietrich details how you...

The AI-SEO Connection: Tips to Boost Your Online Presence

Paul Gomes delves into how AI is revolutionizing SEO and how communicators can u...

How I Landed an Interview With Forbes in Five Hours

The news cycle moves quickly so how can you insert your company into a relevant ...

10 Reasons to Ditch the RFP Process In Your Agency Search

Gini Dietrich details why the RFP process is detrimental to both brands and agen...

5 PR Lessons From Wicked and Its Most Iconic Characters

Kim Markus shares five 5 PR lessons from Wicked - Elphaba, Glinda, and the rest ...

Building a Strategic Communications Measurement Framework

CEOs love metrics that move the needle. Gini Dietrich shows you how to report PR...

Taking Measurement a Step Further In 2025

According to the State of PR Measurement from Muck Rack, 86% of PR practitioners...

7 Steps to Overcome Negative Online Press

Jennifer Norene outlines seven steps for brands to overcome bad press, get negat...

Your Earned Media Strategy Needs a Complete Overhaul

Stop chasing traditional media hits and start building real influence. Gini Diet...

Evolving the PESO Model© With Academia and Research

The PESO Model Certification collaborates with USC Annenberg School for Communic...

The Three Steps to Creating Your Own Successful Podcast

There are three steps—prep, production, and promotion—to creating your own succe...

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