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Paramount Is Optimistic About Advertising Growth Despite Revenue Decline
The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising....
The numbers $7.98 billion -- Paramount's revenue for the fourth quarter of 2024, a 5% year-over-year increase. $4.98 million -- Paramount's revenue from TV ads, which declined 4% from the year prior. The decrease reflects declines in the linear advertising market and fewer sporting events on CBS, partially offset by high spends on political advertising....
