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Now Publicis wins Goodyear global creative and media
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief – Goodyear tyres. Goodyear says the currently all-conquering French holding company will handle creative, media, production and digital services through bespoke ‘Publicis P1T Crew.’ Some 60 other agencies are likely to be affected by the appointment. … The post Now Publicis wins Goodyear global creative and media first appeared on More About Advertising.
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief – Goodyear tyres. Goodyear says the currently all-conquering French holding company will handle creative, media, production and digital services through bespoke ‘Publicis P1T Crew.’ Some 60 other agencies are likely to be affected by the appointment. …
The post Now Publicis wins Goodyear global creative and media first appeared on More About Advertising.
