NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform

For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...

Feb 26, 2025 - 19:08
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NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...