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Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal mascot onto the British public. Introducing Ralph, a louche luvvie in a silk robe who has supposedly retired but cannot help coming back for just one more curtain call, all in the name of Alpen. … The post Mother wins Alpen and delivers a monster campaign first appeared on More About Advertising.
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal mascot onto the British public. Introducing Ralph, a louche luvvie in a silk robe who has supposedly retired but cannot help coming back for just one more curtain call, all in the name of Alpen. …
The post Mother wins Alpen and delivers a monster campaign first appeared on More About Advertising.
