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McDonald’s Wants to Create a New Generation of Breakfast Fans Amid Brand Overhaul
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
