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Is pre-testing a ‘no-brainer’? With Martin Beverley
In this episode of The Campaign Podcast, the editorial team examine the relationship between creativity and pre-testing, with former chief strategy officer at Adam&Eve/DDB Martin Beverley.
In this episode of The Campaign Podcast, the editorial team examine the relationship between creativity and pre-testing, with former chief strategy officer at Adam&Eve/DDB Martin Beverley.
