13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube descriptions (both channel and video) can help you increase your chances of discoverability and reach more people.

As a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral on the platform. So, believe me when I say it’s not just keywords you must consider.

Creating engaging YouTube descriptions is one of the most important tactics for optimizing your YouTube channel. We'll discuss creating compelling descriptions for your YouTube channel and videos here.

Table of Contents

• What is a YouTube description?
• YouTube Video Descriptions
• What makes a great YouTube description?
• YouTube Description Templates
• YouTube Description Examples

The goal of a YouTube description is to help viewers understand what the content is about. It can also help optimize videos for search. There are two types of YouTube descriptions: the overall description of the channel and the descriptions of an individual video.

YouTube Channel Descriptions

YouTube channel descriptions are a little like the About Page of a website. It appears under the “About” tab of your channel's YouTube page.

Your YouTube channel description conveys to potential viewers what your content will cover, including the issues you tackle and the communities you serve. You can add this when setting up your YouTube channel.

Take a look at my YouTube channel's description, for example.

Notice how I introduce myself, state the kind of content viewers can expect, and reference my target audience. I also have links to other platforms connected to my channel, such as Instagram, X, TikTok, and my website.

As YouTube creators, our primary goal is to attract and turn viewers into subscribers, often using the channel description. With that in mind, use keywords your intended audience would use to search for your content.

See how “anime” is used multiple times in my channel's description.

YouTube Video Descriptions

Every YouTube video includes a description that can be found under the viewport of the video. It's crucial that each of your YouTube videos include a unique description to increase the likelihood of your video being found when someone is searching for a particular topic.

As a YouTube content creator, I always craft my video descriptions, knowing they can attract and convert an audience. So, I always optimize my video descriptions for SEO — and you should, too.

Keep reading if you‘re unsure how to start crafting compelling YouTube descriptions. I’ll explore tactics you can employ and provide templates to ensure you have everything you need to excel on YouTube.

What makes a great YouTube description?

Whether for your channel or a video, a great YouTube description accomplishes three things:

• Explains your value
• Piques interest
• Presents a call-to-action

Explains the value of your content: Why should someone watch your video or subscribe to your channel? What unique value are you providing in the content you’re sharing? Your YouTube description should be clear about that.

Piques interest: This is where you’ve got to flex some of those marketing and copywriting skills of yours. As you’re explaining your value, make sure not to give it all away.

Leave some mystery to give the visitor a reason to watch or subscribe. Prompt a question that can only be answered by watching your video. Share an idea that they can only learn more about by subscribing to future videos. Bottomline: Leave them wanting more.

Presents a call-to-action: Whether that be a view, like, subscribe, or comment, your YouTube description should tell the visitor what to do next to get the promised value. And don’t be afraid to include multiple. YouTube descriptions can include links, so use this space to ask people to follow you on social, download an offer on your website, shop a product, etc.

In the rest of this article, I’ll explain how to optimize your YouTube channel and video descriptions with these things in mind.

YouTube Description Tips

1. Describe your unique value.

My colleague, Caroline Forsey, spoke with Eric Peters, former Senior Growth Product Manager on HubSpot's Academy team, to explore the best tactics for writing YouTube descriptions.

He said, “[YouTube descriptions] are one of the primary ways YouTube knows what your video is about. Include links, additional resources, links to other videos and playlists, etc. Make sure the description box is easy to read.”

Peters explained that your YouTube video description and closed captioning should incorporate keywords into your description.

It also helps with accessibility for people who are deaf or hard of hearing. Hence, adding closed captioning to your videos is essential for accessibility. For instance, take a look at one of HubSpot Marketing's YouTube video descriptions:

A YouTube description differs from a web page meta description. Some content creators explain their entire videos in their descriptions.

This may help with search engine optimization in addition to accessibility, but remember, if views are your goal, keep this short. The best way to get views is to make sure it has value the visitor can’t get anywhere else.

YouTube limits the number of characters in your description area to 5,000 characters.

Peters says:

“You get 5,000 characters total, so make use of it. YouTube creators use asterisks or all-caps to differentiate titles from body copy because it's all plain text. Consider writing up a text version of the key points from the video or even copying the transcription and paste it into the description.”

Most of my most recent YouTube videos consist of interviews from my podcast.

So, I‘ll often save time by writing out the description I’d use for my podcast episode that would appear on Spotify or Apple Podcasts, then copying and pasting the same description into YouTube.

I‘d then tweak it to include more keywords or important links to other platforms. I’ll also customize my YouTube video description with the bold, italic, or strikethrough options at the bottom of the description box. For information, click here.

Pro tip: YouTube allows creators to use emojis in titles, descriptions, and comments. This can make your YouTube descriptions more playful and skimmable and add visual context.

2. Infuse your personality.

A YouTube description should be fun and demonstrate your brand's unique personality and voice. This is something I never neglect. It’s what keeps people watching and subscribing to their favorite YouTubers, after all.

I love Brian Dean's YouTube channel, for example. His YouTube descriptions often mirror the way he speaks. I enjoy his descriptions because they are candid and casual, and he makes it feel like he's writing to a friend.

Consider checking out HubSpot Academy's comprehensive YouTube Marketing course to learn more about using YouTube for marketing purposes.

3. Share your journey.

A lot of YouTubers are documenting journeys on their channels.

For instance, if your YouTube channel focuses on streaming video game content, you may invite subscribers to watch you as you attempt to win a particular game. Or if you’re a home chef, maybe you’re chronicling your progress through a cookbook or learning a new type of cuisine.

Explaining this goal in your YouTube channel description (or even reminding people of it in each of your YouTube video descriptions), adds depth to your content. It gives people something consistent to root for and get invested in.

4. Define your niche.

Whether you‘re writing a description for your channel or a video, define your niche. Start by introducing yourself or your brand, then highlight what you offer and what makes you different from other creators.

Be sure to incorporate relevant keywords used to search for content in your niche so your target audience has a better chance of finding you. (More on that soon.)

5. Create anticipation for new content.

What’s coming up next for you? What are you talking about in your future content? Detail this in your YouTube video descriptions and tease them in your channel descriptions.

Giving visitors an idea of what is to come creates a sense of urgency and anticipation. It gives them something specific to look forward to and want to subscribe or come back for.

Want some extra oomph? Try hosting giveaways, conducting polls, and inviting special guests to participate in the videos to keep your content fresh and build excitement.

Pro tip: Clip Creator, HubSpot’s AI-powered video maker, can help you create fun content to fill your YouTube calendar. Check out the free tool.

6. Include a call-to-action

What do you want people to do after watching your video or landing on your YouTube channel? Subscribe? Download a guide? Whatever it is, tell them that in your description and include a link if applicable.

Experience has shown me it's best practice to format the description so that the most critical information, like a call-to-action, is first.

Peters advises, “The first 200 characters are above the ‘more’ fold on the description box, so if you want your CTA/link to be seen by most people, keep it within the first 200 characters.”

After the first 200 characters, the text will be cut off, and viewers must click “Show more” to see the rest. I know I don‘t always click “Show more” when watching a video, so your audience likely won’t either. Therefore, you must count your first 200 characters.

But don’t stop there …

7. Lead viewers to other resources.

When crafting your descriptions, make sure to link to related content that viewers might find interesting or helpful. For example, if you have a blog, you can link to a blog post that goes more in-depth on the topic you're discussing.

Want to connect with people on other platforms? Drop the handles or links in your description. Mention or use one of your products or services in your content? Link to its landing page. Have an affiliate link or promo code? That should be in your description, too.

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I include links even in my YouTube Shorts descriptions, though they are not currently clickable.

All of these resources help provide additional context to the viewer and bring more traffic to your website and goals.

8. Make it search-friendly.

As a child company of Google, YouTube is often touted as the world’s second-largest search engine. Search any term and you’ll see YouTube videos at the top of your results page.

As a content creator, it would be a huge mistake not to use this to your advantage to help your videos get found. Use keywords in your descriptions to increase the visibility of your YouTube channel and videos. Include relevant hashtags.

Like with written content, you‘ll need to conduct keyword research to determine which keywords you should target. Also, you’ll want to avoid repeating the keywords too much. Insert your keywords and hashtags where they would naturally. This will keep it easy to read and help you avoid keyword stuffing.

Read: YouTube SEO: How to Optimize Videos for YouTube Search

9. Prompt engagement.

Keeping your audience engaged is crucial for getting them to return for more content and also building a sense of community. YouTube descriptions can play a huge part in this.

Use your descriptions to spark conversation. Ask questions. Share an opinion and ask people to weigh in on the comments. Ask people to tag friends who may like the content shared. Sometimes, the easiest way to get engagement is simply to ask.

10. Test out different formats.

If your videos aren't accomplishing your goals, try experimenting with different description formats and templates.

Maybe your descriptions are too long, and they get cut off on certain devices, or perhaps there are better keywords you can optimize for. Testing out different styles of descriptions will help find what works for your brand or even the video at hand. Different videos may need different styles!

Pro tip: Use YouTube description templates. [Free Prompts]

HubSpot compiled several YouTube video description templates to help your business provide context to your viewers, rank better in search, organize your team, and link to relevant web pages on your site.

We’ll also share 13 of our favorites later in this article.

11. Use timestamps to make videos scannable.

Now, this one’s specific to your YouTube video descriptions, but make use of timestamps.

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Timestamps in your video description enable viewers to jump the specific content they need, making it more user-friendly and easy to digest. YouTube video timestamps also appear within search results, helping your video get found by those who need it.

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YouTube Description Templates

Now that we've covered the basics look at a few templates you can use to craft a compelling YouTube description.

YouTube Channel Description Templates

1. Playful YouTube Channel Description Template

You might create a playful, easy-going channel ‘About Me’ description, like this one:

Hi, I'm [Name]. This is my channel about increasing your sales, effectively targeting your audience, and growing an email list that you can use to grow your business.

If you're a marketer who wants to learn marketing strategies to get [result, i.e., more traffic to your site], subscribe to my channel.

My channel publishes videos that focus on storytelling content that connects X, shows you how to infuse your authenticity in your brand, and gives you a marketing strategy that feels organic.

If that sounds like it could be helpful for you, please join me!

2. Third-Person YouTube Channel Description Template

Alternatively, you can craft a YouTube description that describes what your company does from a third-person point of view, like this one:

[Company] is the worldwide leader in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].

To learn more about [Company], its values, and its [company offering], subscribe to our channel to stay informed.

3. Niche YouTube Channel Description Template

Tell your subscribers what you're all about and describe your niche when writing your YouTube channel description.

[Name] and [Name] have nuanced discussions about dating, their lifestyle, and relationships. They discuss current topics that affect modern dating and how to maneuver relationship patterns. You can purchase [Name] and [Name]'s [product] to learn more about improving your knowledge of relationships.

4. Inviting YouTube Channel Description Template

Building a relationship with your followers is one of the most important things you can do as a content creator. This template invites them to join you as you grow your brand.

This channel gives everything you need to know about gaming, including the latest equipment reviews, new game reviews, and once-a-week live streams. Watch as I, [name], try to beat my high score in the latest release of [insert game name here].

5. Personal YouTube Channel Description Template

Don't be afraid to be vulnerable with your audience. Adding personal touches to your YouTube channel description, like the template below, can help you become more authentic.

This is a personal journey of how I became a painter. Learn about what paints I purchase, the tools I use, and the techniques I learned during school. Art is my passion, and I express my love for [insert passion] through it.

6. Straight-forward YouTube Channel Description Template

Tell your audience exactly what they can expect from your channel by using this template:

This channel gives pop culture commentary through a [political ideology] political lens. We make commentary on books and current events. We also upload a new video every Wednesday and Friday.

YouTube Video Description Templates

A YouTube video description is descriptive text that includes but is not limited to keywords, themes, and special concepts/guests that the content creator wants their viewers to know.

The YouTube video description increases visibility through SEO, views, and subscriptions. In each video description, the content creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content.

An effective video description will be persuasive and informative, prompting the audience to tune in regularly.

7. Simple YouTube Video Description Template

Rather than writing a lengthy summary of your video, keep your descriptions detailed enough to let the viewer know what to expect, yet concise enough so they don't lose interest.

Listen to how our CEO explains the difference between X and Y, and learn best practices for implementing your own strategy.

Learn more about X and Y in our course: [course link].

8. Social Media YouTube Video Description Template

You can use a YouTube channel description like this one to help new viewers connect with you on your other channels and social media platforms:

Hi there! New to [name of channel]? If so, here's what you need to know: I like [interests related to channel] a LOT, so I use this channel to explore X, Y, and Z to help you [desired result for viewer].

Where else you can find me:

INSTAGRAM: http://instagram.com/[accountname]

TWITTER: http://twitter.com/[accountname]

LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]

Join our growing community for new videos every Tuesday and Friday!

BUSINESS INQUIRIES

Please contact [PR representative] at [email or phone number].

9. Search-Friendly YouTube Video Description Template

YouTube increases visibility within keyword searches and relevant content. As a result, videos should have buzzwords in video and channel descriptions.

If you want to craft a description that explains what your video is about and incorporates a keyword description, try this:

Hey there! This lesson is part of a free online course. Take the full course here: www.company.com/course1.

Some people are unsure what X is — at its most basic, X is [brief definition of keyword]. In this video, you‘ll learn how to X, Y, and Z, to ensure you’re able to grow your brand online.

In addition, we'll explain how you can avoid doing A. Sometimes, A is all it takes to lose a customer.

10. Teaser YouTube Video Description Template.

Use your video descriptions as an opportunity to let your viewers know when to expect new content from you, like this template:

Join the “musical nerds” on a mission to improve our musical understanding. We upload every Wednesday and Thursday. We will have Q&A sessions to answer all of your beginner questions on Wednesdays starting next week.

11. Transparent YouTube Video Description Template

Transparency is key to gaining the trust of your audience. This template is an excellent example of how to let your viewers know when you are using affiliate links in your descriptions.

What‘s up, guys? In this video, we’ll talk about an everyday makeup look you can do in 10 minutes. I‘m not an early riser, but just like anyone, I still want to look good for the day. I’ll list the products I used in this video.

Please subscribe if you are feeling my vibe. I post content weekly, and you can always find me on Insta! I'll drop my social media handles below.

**All opinions are my own. This video isn‘t sponsored. I’m sent products for my consideration, and I earn a small percentage from sales through affiliated links. Clicking on affiliated links doesn't cost you anything.**

12. Engaging YouTube Video Description Template

Engaging with your audience is essential for building community with them. Here, this description encourages viewers to leave suggestions in the comments section to be featured in future videos.

Hi, everyone! We‘re the Science Kidz! Today, we are experimenting to find out which popcorn brand leaves behind the least number of kernels. Will it be Orville Redenbacher’s or Act II?

Every week, we do a new experiment as part of our initiative to highlight STEM careers in Savannah, Georgia. If you have an experiment you want to see The Science Kidz try, leave a comment below. You never know — we could pick yours!

Follow me on Instagram for more experiment ideas, and tag us in some of the experiments you do with your friends!

13. Sponsored YouTube Video Description Templates

Disclosing paid sponsorships or product placements doesn‘t have to be super jargon-heavy. A template like this can help you be candid with your audience without straying from your brand’s voice and sounding like a robot.

Hey, y‘all! Today, we’ll be rebuilding a 454 Chevy Big Block motor. We‘ll be adding 200 horses to bring the motor up to 680 horsepower. I hope y’all are ready to dive into business with Motor Boyz.

This episode is sponsored by Husky tools, and we'll be using their latest impact and driver tools to rebuild the 454. We would like to thank Anderson Auto for donating the 1972 C10 to be our frame once the motor is rebuilt and completed.

YouTube Description Examples

YouTube Channel Description Examples

Every YouTube channel description should allude to a specific niche or central theme. You want to tell your audience what they will learn from your channel.

This will give them a reason to tune in to your channel, subscribe to it, and continue learning from you and your videos. Additionally, when you add your niche to your YouTube description, your audience can more easily find you in a sea of potentially similar creators.

1. Wes McDowell

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Wes McDowell 's YouTube channel targets viewers in the digital marketing niche. The channel description mentions its mission: teaching small business owners digital marketing strategies they can use to grow their businesses.

The description also lists topics the channel will feature in its videos, invites viewers to subscribe, and describes its benefits.

Why I Love It

This YouTube channel description is clear and direct. It details what viewers will get when they visit the channel and the marketing strategies and techniques they will learn.

Clarity goes a long way in making a channel easily searchable and rankable on YouTube.

2. Yoga With Adriene

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Yoga With Adriene‘s YouTube channel description highlights one of the channel’s main values: inclusion.

The channel description mentions that everyone is invited to participate and learn more about yoga through her videos, regardless of their skill level. The description also recommends videos that beginners can watch to become familiar with the content.

Why I Love It

This channel description is an excellent example of how a company‘s mission can be useful for video content. The description gives subscribers a glimpse into Yoga with Adriene’s values, creating a connection with the viewer.

This angle is helpful for ranking on YouTube because it's aligned with morals and values that subscribers can easily identify with.

I started watching Yoga with Adriene‘s videos partially because the channel description convinced me they’d be great for beginners (and they are!).

3. Wild Wonderful Off-Grid

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Wild Wonderful Off-Grid 's YouTube channel description positions the channel within a niche by using the keywords “off-grid” and “debt free,” to appeal to viewers who are interested in living off-the-grid.

The description also invites viewers to visit their online store and social media profiles.

Why I Love It

This YouTube channel description establishes a niche, describes the channel's content, provides background information about the creators, and encourages subscribers and viewers to participate further in their brand.

I also love how the description also directs their audience to other aspects of their business, such as their store and social media platforms, which fosters value for their subscribers.

4. The Pals

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The Pals‘ YouTube channel description introduces the channel’s creators, lists the video games the channel will highlight, and provides each creator's personal YouTube channel and Roblox username.

Why I Love It

This YouTube channel description focuses on the entertainment the channel provides.

The description targets subscribers seeking gaming knowledge and mentions the creators' journeys to set the channel apart from others in the same niche and genre.

5. Florian Gadsby

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Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the topics viewers can expect to see when they subscribe.

It also links to the creator‘s social media and newsletter and provides information about the creator’s online store, including its restocking schedule.

Why I Love It

This YouTube channel description takes a personal approach to the subject matter. The description gives visitors clarity about the channel's content and artistic focus.

It also encourages viewers to interact with the creator on their social media platforms to learn more about them and view more of their content.

6. SciShow

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SciShow‘s YouTube channel description introduces the channel’s creators and hints at the topics viewers can expect to see weekly.

The description also outlines the channel's posting schedule and mentions other YouTube channels associated with the brand.

Why I Love It

This YouTube channel description tells its viewers when they will see uploads. This is an excellent strategy to ensure users visit the channel right when they're expecting to see new content.

If views go up on a page, the YouTube algorithm will likely boost your channel to a broader audience. Just make sure you stay on schedule.

I personally avoid putting the schedule for future uploads in my descriptions because mishaps happen, and I don‘t want to let my viewers down. But that’s just a personal hang-up I have.

7. Unbox Therapy

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Unbox Therapy‘s YouTube channel description states the channel’s tagline, gives an overview of the channel's content, and provides a contact email for business inquiries.

Why I Love It

This simple channel description piques viewers‘ interest with a captivating tagline and a straightforward explanation of the channel’s content.

It also includes an email that allows viewers to contact the creators to inquire about the business and ask professional questions about the channel.

8. Babish Culinary Universe

Binging With Babish’s YouTube channel description is short and sweet, introducing exactly what you’ll get (a mix of food and film). He also sets expectations by mentioning there will be new content every week.

Why I Love It

I love that Babish subtly, but effectively shows his personality in this channel description. The age joke shows his humor, something that definitely comes through in his videos. I also like his use of inclusive/collective language. He says join “us,” suggesting a sense of community.

9. Sundas Khalid

Sundas Khalid's YouTube channel description starts with a friendly “Hey!” before explaining who she is and what she does: “I am Sundas, and I help you succeed in the data science and tech fields.”

The description then dives into her background as a self-taught data scientist.

It also highlights her achievements as someone with 10 years of experience across two prominent companies where she was a high performer at each.

Why I Love It

I love Sundas Khalid because she relates to her audience by using a friendly tone and explaining that she is self-taught and from a non-tech background.

Her approach shows she creates content for viewers who may have little to no experience in the tech field but want to break into the industry or sharpen their knowledge.

I especially like how she includes a disclaimer at the end, letting readers know her opinions are her own and do not reflect those of the company she works for. It's a great example of transparency while separating your work and creativity.

10. Matte Wolfe

What Matte Wolfe's description lacks in words it makes up for in key links. Wolfe's YouTube channel includes links to his blog, Twitter (now X) account, his AI tool database, and ways to work with him.

Why I Love It

Wolfe's channel description is a great model for how less is more, especially if your channel covers a broad spectrum of topics within your niche.

Just make sure you use the extra space saved in your channel to highlight important links, such as to your blog, social media channels, or business.

YouTube Video Description Examples

A helpful video description can spike your audience's interest, resulting in longer watch times, better view counts, and even new subscribers.

Plus, it can help with YouTube SEO, allowing YouTube's algorithm to understand your content and suggest it to new users, further boosting your YouTube metrics.

1. “5 Best Coding Languages for Beginners 2021” by nicole . young

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The description of nicole . young's YouTube video, "5 Best Coding Languages for Beginners 2021,” hooks the viewer by posing a question that will be answered in the video.

The video description also includes a benefit the viewer will gain from watching the video.

Why I Love It

In this video description, the creator summarizes the video‘s title and specifies the target audience. The text will help audiences (and YouTube) understand the video’s content.

This creator understands that the channel description is prime real estate for contact information, social media handles, and calls to action, persuading viewers to stick around.

2. “How to Write Counterpoint - Music Composition” by Music Matters

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The description of Music Matters's YouTube video, "How to Write Counterpoint - Music Composition,” uses keywords such as “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to appeal to audiences that are interested in learning the music composition technique.

The description also includes timestamps that viewers can use to skip to the portion of the video that addresses the specific topic they want to learn about.

Why I Love It

This YouTube video description uses keywords to appeal to a niche audience. The specificity makes it easily searchable on YouTube. Using keywords to make each video search-friendly will drive traffic to your video's specific content.

3. “How to Create a 90-Day Plan for your Business (+ Free Workbook)” by Anna Clark

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The description of Anna Clark's YouTube video, “How to Create a 90-Day Plan for your Business (+ Free Workbook),” includes links to the creator's website, courses, newsletter, and social media accounts, and a workbook that viewers can download and complete as they watch the video.

Why I Love It

It's good to involve your viewers in other aspects of your business. The interaction and engagement you earn will help you rank against other active channels. Directing your viewers to other resources for your business will also help your YouTube channel drive traffic to your website, increasing your authority in your business niche.

4. “How To Create an Email Sales Funnel” by Wishpond

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The description of Wishpond's YouTube video, "How To Create An Email Sales Funnel," hooks the viewer by stating that the video is the fourth installment in a series and linking to the previous video. The video description also incentivizes viewers to learn more about the company.

Why I Love It

This description segments the video as a section of a more extensive series. If subscribers learn that you provide similar content on your channel, they will be more inclined to watch your other videos.

The description also lets viewers know there's a free demo of the service. If you sell different products or services in your business, link them in the description.

5. “How to Outline Your Novel - Part 2” by Writing with Jenna Moreci

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The description of Writing with Jenna Moreci's YouTube video, “How to Outline Your Novel - Part 2,” hooks the viewer by stating that the video is the second installment in a series and linking to the previous video.

The video description also lets viewers learn more about the creator's products.

Why I Love It

This video description is excellent because it lets viewers know what's coming next. Inserting a “new segment” in your YouTube series lets viewers anticipate your next video.

6. “Microgreens Growing: Materials and Beginner's Guide” by Epic Gardening

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The video description tells viewers about the creator's experience with microgreens, lists the supplies the creator mentions in the video, and lists ways that viewers can support the creator beyond watching their video.

Why I Love It

The creator provides a list of products used in the video. The viewers can research the products or purchase them immediately through the links.

7. “Budgeting for Beginners - How to Make a Budget from Scratch 2021” by Debt Free Millennials

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Debt Free Millennials' YouTube video, "Budgeting for Beginners - How to Make a Budget From Scratch 2021,” teaches viewers to create a budget.

The description gives viewers an overview of the topics covered in the video and invites them to sign up for products and services through affiliated links.

It also includes links to the creator's Instagram, Facebook group, and website so viewers can connect with the creator through different social platforms.

Why I Love It

I love that the creator has created a sense of community and togetherness. If you include your social media links in your YouTube video description, subscribers will follow you on multiple platforms to remain engaged with your content.

The content creator invites them to return for new videos and share their experiences on social media.

8. “FINALLY be consistent on social media” by Jade Beason

Jade Beason‘s video gives viewers tips and strategies for staying consistent on social media as a creator or business owner. Her video’s description is simple and captures who and what the video is intended for:

“Watch this video if you're struggling to post consistently on social media!

If you want to learn new content creation tips, content creation hacks, how to be consistent on social media or how to create consistent content on social media, this video is for you.”

Why I Love It

Since Beason‘s video description is so short, it leaves plenty of room for her to list other important information, and that’s what she does.

As viewers read through the description, they‘ll find information about further learning, additional resources, Beason’s equipment, and free guides.

Even better, it's all neatly organized into sections.

9. “The Roadmap to Making Your First $1M In SaaS (How I Did It)” by Alex Heiden

Alex Heiden‘s video documents part of his journey of trying to profit off B2B SaaS. The video’s description details how he organizes his goals and the tools he uses.

Why I Love It

Heiden‘s description is detailed in summarizing the video’s point. He has included chapters, which are great for SEO and helps YouTube rank the video higher in search results.

10. “Easiest Online Business to Make $100,000+ In 2024” by Jensen Tung

Jensen Tung‘s video discusses the easiest online business to start to make $100,000. The video’s title is self-explanatory, so it's not as necessary for Tung to have the video summary at the top of the description.

So, he moved it toward the bottom and used the rest of the space to provide information on his gear, newsletter, crucial links, and other endeavors.

Why I Love It

Tung prioritizes the most important information in his video description, and, in this case, it‘s not the video’s summary — it's the links and information to his other projects that views may not have been able to find as easily otherwise.

Download these YouTube description templates and help your video go viral.

These must-have YouTube video and channel description templates can help you reduce the time it takes to upload and optimize your YouTube videos, getting them out to your audience quickly and with less effort.

Be sure to customize the text to enhance the reading experience because you want to be as helpful as possible for your audience.