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A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […] The post A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business appeared first on AdExchanger.
Around 15 years ago, Taz Patel was slinging pop-under ads at Interclick before it was acquired by Yahoo. Now he’s head of advertising at Perplexity, the generative AI startup – valued at $9 billion – that’s angling to disrupt the search engine market and drink Google’s milkshake. It’s a very different vibe. “The thesis is […]
The post A Peek Behind The Curtain At Perplexity’s Nascent But Growing Ads Business appeared first on AdExchanger.
