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The AI Leap In Contextual Advertising: Transforming A Legacy Solution
Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and […] The post The AI Leap In Contextual Advertising: Transforming A Legacy Solution appeared first on AdExchanger.
Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, making it smarter, more scalable and more effective. And the timing couldn’t be better, as marketers navigate a landscape increasingly shaped by privacy regulations and […]
The post The AI Leap In Contextual Advertising: Transforming A Legacy Solution appeared first on AdExchanger.
