Saatchi & Saatchi tops UK billings table, Publicis is top group

Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings … The post Saatchi & Saatchi tops UK billings table, Publicis is top group first appeared on More About Advertising.

Mar 18, 2025 - 13:01
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Saatchi & Saatchi tops UK billings table, Publicis is top group

Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency income mostly in fees as opposed to media commission. We might demur though and this week’s Campaign/Nielsen UK creative agency billings …

The post Saatchi & Saatchi tops UK billings table, Publicis is top group first appeared on More About Advertising.