Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play

For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...

Feb 9, 2025 - 21:51
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Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...