How Time evaluates and vets AI tools

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid.

If the AI tool uses Time’s data to train its models, that’s a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday. That policy is in place to protect the company’s confidential information, he said.

Another step in evaluating and vetting AI tools for Time’s use is going to the company’s legal team to have them look into what data protections and indemnification are in place.

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