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How Lay’s Pulled Off Miami and Barcelona Pub Crawls With Messi and Alexia Putellas
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans...
Putting Lionel Messi and Alexia Putellas in a Lay's commercial is tricky enough, but having them pop into soccer bars in Miami and Barcelona unrecognized requires Ballon d'Or skills. PepsiCo first sent French soccer legend Theirry Henry door-to-door in Barcelona during the UEFA Champions League tournament in 2023, offering to watch a match with fans...
