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How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data
Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side. […] The post How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data appeared first on AdExchanger.
Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product manager for global information systems, spent most of his career at agencies, including at GroupM and Zenith, before moving to the brand side. […]
The post How Colgate-Palmolive Got All Of Its Agencies To Report The Same Data appeared first on AdExchanger.
