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Feeling Old Yet? Some of the References in 2025’s Super Bowl Ads Harken Back Decades
Nostalgia's always been one of the most reliable instruments in the marketer's toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed--arguably to its greatest effect--in Super Bowl ads. This...
Nostalgia's always been one of the most reliable instruments in the marketer's toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed--arguably to its greatest effect--in Super Bowl ads. This...
