Digital Marketing

Google Business Profile Now Associated With Local Servi...

Google sent out emails to Local Service Ads advertisers notifying them that thei...

Google Ads Location Targeting New Add Locations In Bulk

Google Ads has updated its interface for when you select when you want your ads ...

How to use Standard Operating Procedures (SOPs) for mar...

Do you, or does your organization, use SOPs for digital marketing activities? Yo...

As SXSW kicks off, marketers embrace it as an ‘accessib...

Marketers are once again returning to SXSW, which runs from March 7th to Saturda...

Ties between The Trade Desk and key media agencies are ...

The ad tech giant’s path back into shareholders’ favor could put pressure on its...

Brands hire Gen X and boomer influencers as the ‘power ...

As brands like Progresso Soup and Harmless Harvest look to get in front of more ...

Marketers rethink cheap programmatic as ad waste mounts

Why some marketers are finally asking the right questions about programmatic adv...

Whalar bets on 24,000 square-foot creator campus to bro...

Creator company Whalar Group opened a new co-working and production space in Los...

AI and human emotion are the building blocks of effecti...

Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a m...

AI Search is Here: What do Brands Need to Know?

Users are flocking to AI search platforms, which presents visibility, brand reco...

Daily Search Forum Recap: March 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of...

How to Use Google Advanced Search for Better Research

Learn how to use Google Advanced Search to get better results and improve your t...

Keyword Clustering in a Flash with Keyword Strategy Bui...

Clustering keywords lets you target more than one keyword, which can lead to mor...

How to Get to the Top of Google Search Results (10 Tips)

Get your business to the top of Google‘s search results and get more visitors us...

Publicis Groupe to buy Lotame in a rare instance of age...

The Parisian holding company has invested more than $1.5 billion in acquisitions...

WTF are JBPs? 

‘Joint Business Plans’ are a less spoken of but vitally important means of growt...

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