AI and human emotion are the building blocks of effective creative advertising

Gabriela Maestre, vp, global creative solutions, Nexxen

Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with advertisers and publishers using them to enhance audience engagement, personalize content for specific demographics and drive conversions. 

The challenge, though, is figuring out how best to harness these tools — individually or in combination; a question that’s fueled industry-wide debate for months.

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