Digiday

Snap sees growth opportunity in SMBs

The SMB advertiser category provides a healthier revenue stream compared to larg...

How Media By Mother’s CEO wrote a quick, noteworthy pit...

The CEO of Media By Mother wrote a pitch over the holiday break using generative...

Future of TV Briefing: A Super Bowl streaming post-mort...

This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Par...

Inside Doritos’ ‘creator-led’ marketing strategy

It's part of Doritos' larger plan to increase its investments in creators, with ...

Amid uncertainty, ad tech mavens turn to startups

DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk ...

Publicis Sports creates dedicated women’s sports unit

Targeting what it sees as a $1.28 billion marketplace, Women's Sports Connect wi...

The rundown: How Trump’s tariffs could put marketers in...

Marketers planning around potential tariffs have a tough choice to make: spend l...

How U.K.-based creators took advantage of the U.S. TikT...

In the week following the United States’ Jan. 19 TikTok outage — the seven days ...

How podcasters are measuring videos’ role in growing in...

Without a proper way to measure videos' effectiveness in growing incremental aud...

Programmatic snafu speak, translated: a guide to the us...

The programmatic doublespeak handbook.

If Google’s cookie phase-out ever comes, here’s what a ...

As the future of third-party cookies remains rather ambiguous, Mars has started ...

Marketing Briefing: Is the early ad rollout to blame fo...

Without the element of surprise or excellent storytelling, much of the Super Bow...

Netflix readies pan-European rollout of its in-house ad...

Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join...

CourtAvenue’s latest acquisition dives into the world o...

Bots Crew sets up custom conversational AI solutions for enterprises, aka bot-dr...

How brands are growing episodic creator partnerships t...

The lines between entertainment catered to social media versus sit-down TV may b...

Media Buying Briefing: Comparing/contrasting Publicis’ ...

Any client that isn’t a multinational advertiser spending at least half a billio...

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