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Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
Any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from the holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors.
As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price.
And any client that isn’t a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from those holdcos — a truth that has independents and smaller holdcos licking their chops at what they hope will be a windfall of client defectors from the giants.
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