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Brand equity measurement: Metrics and best practices for strengthening media campaigns
Brand equity is more than just a buzzword—it’s a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success. Without accurate measurement, even the most creative marketing strategies can fall short of resonating with target customers. This gap presents both a challenge […] The post Brand equity measurement: Metrics and best practices for strengthening media campaigns first appeared on Agility PR Solutions.
Brand equity is more than just a buzzword—it’s a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success. Without accurate measurement, even the most creative marketing strategies can fall short of resonating with target customers. This gap presents both a challenge […]
The post Brand equity measurement: Metrics and best practices for strengthening media campaigns first appeared on Agility PR Solutions.
