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New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the increasingly complex external forces of political and economic disruption, technological advances […] The post New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou first appeared on Agility PR Solutions.
What value is the CMO and the overall marketing department bringing to companies? The short answer is good-ish. CMOs are doing better now than they were a few years ago, per their CEOs, but their departments are still floundering a little. Grappling with the increasingly complex external forces of political and economic disruption, technological advances […]
The post New study reveals how CEOs rate the value of their CMOs: A Q&A with Boathouse’s Director of Strategic Comms, Anna Adams-Sarthou first appeared on Agility PR Solutions.
