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Big 12 Conference Rebrand Follows College Sports Reinvention
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,...
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,...
