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How Nivea is Using AI to Measure Creative Effectiveness
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...
