Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into […] The post Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond appeared first on AdExchanger.

Jun 13, 2025 - 13:06
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Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into […]

The post Beyond The AI Hype: Why Intelligence Beats Identity At Cannes And Beyond appeared first on AdExchanger.